com; Trishla is an Adweek staff reporter covering tech policy. On Thursday at 8 a. trishla. By Trishla Ostwal. Trishla Ostwal 3w Report this post Report Report. Trishla Ostwal. Trishla Ostwal 4w Edited Report this post 🚨 I spoke with WPP on the latest with its content engine (with Nvidia): The AI-powered content production saves up to 93% of its carbon footprint. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. By Trishla Ostwal. Although brands and publishers are building on their first-party data capabilities, the industry is largely unprepared for the signal loss that’s to come with the tightening. Trishla Ostwal. has once again considered pulling the plug on Europe, due to tightening data-sharing regulations. The first time Sasha Luccioni applied for a position at Hugging Face—the AI startup now valued at $4. Learn from privacy experts the methodologies, tools, and techniques to ensure that your company integrates privacy into its design process. I spoke with Wendy Batchelder on how her experience has prepared her to guide Salesforce to mature its data management practices. Cathy Butler CEO, Organic. The boom in generative artificial intelligence has brands grappling to benchmark themselves against others and struggling with how to move forward with tangible use cases. Shira Atkins. The Sustainable Production Technologies Marketers Can Start Using Now . Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that’s led to a focus on growing online audiences. The continuing absence of a federal privacy bill means that the patchwork of statewide privacy laws, spurred by California’s privacy law (CPRA) in 2020, makes it increasingly. S. Founded in 2018, nonprofit newsroom The Markup, which focuses on how tech impacts society, has ramped up its investigative journalism this year. By Trishla Ostwal . trishla. Recommended articles Popular Now. The FCC has asked Apple and Google to remove TikTok from their app stores. In his State of the Union Speech last night, President Biden called on Congress to pass legislation that limits big tech firms from collecting and using children’s data on. Recommended articles Popular Now. Uber was a company in transition when Ruby Zefo, its first chief privacy officer, began her tenure at the company in August 2018. By Trishla Ostwal . Recommended articles Popular Now. Exclusive: BuzzFeed Inc. Home improvement retailer The Home Depot’s Canada arm was found sharing people’s in-store purchase e-receipts with Facebook owner Meta without the knowledge or consent of. Mobile gaming platform. By Trishla Ostwal . ostwal@adweek. Faced with the complexities of numerous privacy laws and associated compliance costs, the IAB Tech Lab is devising a single comprehensive solution to streamline privacy consent. Bipartisan senators advanced an updated bill today that, if passed, changes how small publishers seek fair compensation from tech giants that make billions off their content. Business organizations, and particularly marketers, on both sides of the Atlantic, can breathe a sigh of relief as the European Union restored a decision that allows for. Today, actress, producer and Web3 innovator, Mila Kunis and media entrepreneur and superhero creator, Sharad Devarajan announce the launch of a multi-platform global. By Trishla Ostwal. Hoping to cement its lead in the artificial intelligence-powered platform race, Snapchat launched its latest generative AI selfie feature, Dreams,. Twitter’s self-described “Complaint Hotline Operator,” Elon Musk, hosted a Twitter Spaces Wednesday afternoon in an effort to allay advertiser. By Trishla Ostwal . Exclusive: BuzzFeed Inc. Forrester’s 2024 Predictions: AI Underpins Agencies’ Shifting. Meta launched its Threads app late Wednesday evening in July, a day earlier than expected. com; Trishla is an Adweek staff reporter covering tech policy. com; Trishla is an Adweek staff reporter covering tech policy. trishla. Leadership & Talent Microsoft Appoints New CMO as It Focuses on the 'Era of AI' CMO Chris Capossela leaves after 32 years Microsoft By Trishla Ostwal After a 32-year run,. On Wednesday, a new bipartisan bill was introduced in Congress that would let the Federal Trade Commission (FTC) regulate how social media companies, like Meta, address the. Towards the end. With artificial intelligence making swift advancements every day, the metaverse—recently presumed “ dead ” in the industry—is silently enabling brands to bridge physical. trishla. Recommended articles Popular Now. February 22, 2022, 5 PM . Recommended articles Popular Now. In the age of digital scams, a new threat is casting a shadow over the world of online gaming in the form of bots driven by artificial intelligence. By Trishla Ostwal . With more people choosing to opt out of excessive data tracking, targeting audiences across platforms like Facebook has become more tricky for brands like Fabletics and Rihanna. This comes as an initiative to provide. 3. By Trishla Ostwal . Succession. By Trishla Ostwal . In its annual report issued last Thursday, the social. Last week, a trade group representing major publishers including The New York Times, National Public Radio, News Corp. In addition to the looming demise of the cookie, myriad incoming state privacy laws will be a challenge for advertisers. com; Trishla is an Adweek staff reporter covering tech policy. Lindsey McInerney wears many hats. S. ostwal@adweek. com; Trishla is an Adweek staff reporter covering tech policy. I spoke with Wendy Batchelder on how her experience has prepared her to guide Salesforce to mature its data management practices. com; Trishla is an Adweek staff reporter covering tech policy. A bipartisan bill to give Americans more control over their data has. Consumer product gift guides are seasonal standards for many print and online publications, and are a unique opportunity for your clients to gain quality media exposure that can have a real impact on sales and awareness. Against the backdrop of [email protected] Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from dat. @trishlaostwal; trishla. Recommended articles Popular Now. Emerging as the first formal regulation of artificial intelligence, lawmakers in Europe signed off on a comprehensive set of rules—the EU’s Artificial Intelligence Act. trishla. Cox last week, could. com; Trishla is an Adweek staff reporter covering tech policy. Back Submit. trishla. (She/Her) Tech Policy Reporter, Adweek. Angel Reese Is Taking Her Game to the Next Level—and Bringing Brands With. There, she wrote a wide range of stories on everything from the. Nearly a decade ago, agency vet Ian Sohn began transitioning into leadership roles, a career shift that also ushered in increased stress and anxiety. trishla. Business organizations, and particularly marketers, on both sides of the Atlantic, can breathe a sigh of relief as the European Union restored a decision that allows for. By Mark Stenberg. By Trishla Ostwal. ostwal@adweek. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. As regulatory pressure continues to mount on tech firms, the Interactive Advertising Bureau (IAB) has named Lartease Tiffith as its executive vice president for public. While Microsoft’s swift hiring of Sam Altman could boost its position as the frontrunner in the race of AI, there are unintended consequences that will benefit Google’s. Alphabet Inc’s Google has allegedly offered concessions to spin off its ad-tech business in an effort to ward off a second U. Follow. By Trishla Ostwal . By Trishla Ostwal . Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover. Organic. There, she wrote a wide range of stories on everything from the psychological impact of evictions to lead exposure in New York City to migration. By Trishla Ostwal & David Cohen . MSNBC’s Nicolle Wallace Welcomes Her 2nd Child; Apple’s Holiday Ad Is a. Uber was a company in transition when Ruby Zefo, its first chief privacy officer, began her tenure at the company in August 2018. Trishla Ostwal is a recent graduate of Columbia University School of Journalism. By Trishla Ostwal. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal . Recommended articles Popular Now. The digital transition has proven bittersweet for many female journalists, as some of the same qualities that make the internet such a valuable tool for. trishla. com; Trishla is an Adweek staff reporter covering tech policy. Currently, three companies on the buy side—Google, Criteo and RTB House—are. By Trishla Ostwal. As privacy regulations proliferate, companies are looking at how privacy can become integral in the design of products and systems. By Trishla Ostwal . By Trishla Ostwal . Powered by Cluep and Twilio . With artificial intelligence making swift advancements every day, the metaverse—recently presumed “ dead ” in the industry—is silently enabling brands to bridge physical. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal . Trishla Ostwal/Meta. @Adweek. The Mozilla Foundation looked into 25 popular reproductive health apps and wearable devices to investigate their privacy and security policies. com. By Trishla Ostwal [email protected] Trishla Ostwal . . ostwal@adweek. Meta finds itself in the crosshairs of a class-action lawsuit for allegedly building a secret workaround to Apple’s 2021 App Tracking Transparency (ATT) system, allowing it. ostwal@adweek. In a new proposed settlement, the online liquor company Drizly plans to settle with the Federal Trade Commission (FTC) over a data breach that exposed the information of 2. Brands yet to explore gen AI are confronted with a knowledge gap and. So he started running as a. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. Announces Strategic. Trishla Ostwal. m. 125 billion (€4. But political marketers are missing an opportunity to [email protected] Trishla Ostwal . @trishlaostwal; trishla. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. and 6. trishla. That’s mostly due to questions. com; Trishla is an Adweek staff reporter covering tech policy. Adweek is the leading source of news and insight serving the brand. ostwal@adweek. Missing Iowa Anchor Jodi Huisentruit Had ‘Secret Fling’ 10 Days Before. 5 billion wasted in digital ad spend (including CTV) this midterm election, surpassing. Facebook’s parent company Meta closed the year with its first-ever year-over-year decline in ad revenue due to a weak economic climate and Apple’s privacy rules. Meta’s new Twitter clone app—Threads—launched Wednesday night, a day earlier than had been expected. There, she wrote a wide range of stories on everything from the psychological impact of evictions to lead exposure in New York City to migration. By Trishla Ostwal . By Trishla Ostwal . After years of ongoing court battles, the Irish Data Protection Commission (DPC) sent a draft decision to its European counterparts opening a process of consultation that it. There, she wrote a wide range of stories on everything from the psychological impact of evictions to lead exposure in New York City to migration. and Associated Press wrote to leaders of the Senate. By Trishla Ostwal . Failing to include early voters in audience segment targeting could have led to nearly $1. trishla. com; Trishla is an Adweek staff reporter covering tech policy. The war in Ukraine began in late February, yet Google has already blocked 8 million ads related to the conflict and stopped ads from running on more than 60 state-funded media. By Trishla Ostwal. By Trishla Ostwal In its NewFronts presentation today, Snap announced a slew of new ad solutions for marketers available across the platform, alongside content partnership opportunities for brands. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. By Trishla Ostwal. By Trishla Ostwal . DoubleVerify, the ad-tech company that helps shield advertisers from fraud, is launching a new measurement currency as an alternative to the third-party cookie. By Trishla Ostwal . By Trishla Ostwal. By Trishla Ostwal. The Pentagon has implemented several methods to block digital ads in response to Sen. A new study shows that Tangier Island could be lost to rising sea levels sooner than previously realized, Trishla Ostwal reported in “Time is running out to save Virginia’s Tangier Island. trishla. Trishla Ostwal is a recent graduate of Columbia University School of Journalism. By Trishla Ostwal . Newsmax Names Sharla McBride a Co-Host of Wake Up America. On a fine fall day in November last year, CEO of kitchenware company Made By Gather, Shae Hong, messaged TikTok influencer Sophie Jamison, or Sophie. trishla. By Trishla Ostwal. By Trishla Ostwal. Bipartisan senators advanced an updated bill today that, if passed, changes how small publishers seek fair compensation from tech giants that make billions off their content. A report from non-profit Mozilla finds certain operating systems control browser choice by using convoluted processes to nudge consumers to use their own browsers, rather than allowing them to choose freely. com; Trishla is an Adweek staff reporter covering tech policy. “I wasn’t what they were looking for. She’s a certified CrossFit level 1 trainer, a hiker, a queer woman, a dog parent and a novice shepherd. trishla. Nike Names New CMO to Help Write Its Next Chapter; Angel Reese Is Taking Her. Trishla is Adweek's tech policy reporter covering big tech through the lens of privacy and security, data protection, regulation, antitrust and more. ostwal@adweek. CNN Announces New On-Air Correspondents Based in Tokyo, Los Angeles, Atlanta. Recommended articles Popular Now. How I grew @natures on Instagram from 100,000 followers to 1,200,000 in 4 months. Elden Ring Hottest Game. Having accepted the position as an associate. By Trishla Ostwal . When Facebook users see an ad with a special promotion. @trishlaostwal; trishla. On Tuesday, Google won its motion to dismiss an allegation that its 2018 open bidding agreement, codenamed Jedi Blue, with Facebook (of Meta) was unlawful. trishla. ostwal@adweek. The constant tug-of-war between the U. Trishla Ostwal is a recent graduate of Columbia University School of Journalism. Trishla Ostwal was a fall 2021 science writing intern. Angel Reese Is Taking Her Game to the Next Level—and Bringing Brands With. Recommended articles Popular Now. By Trishla Ostwal . Google announced changes to its political content policy ads for audio and video. m. California lawmakers passed a distinctive bill designed to improve the online safety and privacy of children in the absence of federal law. ban for national security reasons, with CEO Shou Zi Chew testifying before Congress this week, analysts suggest advertisers explore other. com; Trishla is an Adweek staff reporter covering tech policy. trishla. More Info. ostwal@adweek. ostwal@adweek. Peacock. By Trishla Ostwal . As seen in: Adweek, Medium, Flipboard, The Epoch Times, Science News, NewsBreak, Science News for Students. By Trishla Ostwal. com; Trishla is an Adweek staff reporter covering tech policy. NWSL Strikes Unprecedented $240 Million 4-Year TV Rights Deal. PMC has seen a 46% increase in total revenue from first-party data year over year. 1:05 PM - 1:35 PM: Workshop. Forrester’s 2024 Predictions: AI Underpins Agencies’ Shifting. By Trishla Ostwal . The decision means Texas can’t enforce a new law that would allow Texans to sue. By Trishla Ostwal. By Trishla Ostwal U. Amid the flurry of generative AI developments, Adweek’s weekly AI roundup captures the latest news, regulatory proceedings, and business developments revolving around. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal. com; Trishla is an Adweek staff reporter covering tech policy. There’s been an increase of 72% in requests from people to companies to modify or delete their data over a. Recommended articles Popular [email protected]. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. By Trishla Ostwal. By Trishla Ostwal . ostwal@adweek. By Trishla Ostwal & Catherine Perloff . Back Submit. P&G’s Marc Pritchard Challenges Marketers to Pursue Growth in New Ways. Against the backdrop of this. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal . The Verge’s Dramatic Redesign Boosts Loyalty Even as Readership Dwindles. By Trishla Ostwal . 18 billion, down from $1. By Trishla Ostwal December 6, 2021 at 7:00 am Virginia’s Tangier Island is rapidly disappearing. When Mike Sotelo, vice president of digital content and experience at ad agency Alma, experimented with OpenAI’s generative artificial intelligence tool GPT-3 in Spanish. Brands, once quick to establish their Threads strategy, tone of voice and regular posting cadence,. This week, Texas became the 10th state—and the fifth state this year—to pass a consumer privacy bill that gives the state’s residents more control over their data. By Trishla Ostwal. Twitter’s self-described “Complaint Hotline Operator,” Elon Musk, hosted a Twitter Spaces Wednesday afternoon in an effort to allay advertiser. Health & Medicine Flint grapples with the mental health fallout from the water disasterFebruary 13, 2023 09:00 AM. Exclusive: BuzzFeed Inc. By Trishla Ostwal . Civil Rights Attorney, Michael Sussman submitted a letter to the U. The changes have different requirements for ads based on region. Recommended articles Popular Now. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal . Trishla previously worked in digital advertising and social media analytics and switched to journalism to. —Trishla Ostwal. By Trishla Ostwal . The Federal Trade Commission hosted a public forum today regarding its Advanced Notice of Proposed Rulemaking (ANPR) on “commercial surveillance and data security. trishla. The digital transition has proven bittersweet for many female journalists, as some of the same qualities that make the internet such a valuable tool [email protected] Trishla Ostwal . Five states—California, Virginia, Colorado. Update: On May 31, The Supreme Court blocked the HB20 social media law from taking effect. ostwal@adweek. By Trishla Ostwal. The. You’d be right for thinking that the metaverse—once the buzziest term in the industry—is dead, given the number of headlines since, at least, last September claiming such. Meta used its in-person NewFronts presentation to make sure that brands know how to use its video tools, like in-stream video and Reels, as well as touting brands’ push into. Here are 25 Best Marketing News Websites you must follow in 2023. When expanded it provides a list of search options that will switch the search inputs to match the current. com; Trishla is an Adweek staff reporter covering tech policy. From the long line of protesters stationed outside Center415, there was no question where Peacock was holding its NewFronts event. S. The 130-year-old brand is opening its vault to the public via Create Real Magic, an artificial intelligence-powered holiday card generator. lawmakers and stakeholders are discussing the finer details of a proposed federal privacy law showing there is momentum on a long-promised effort to give people more control. Recommended articles Popular Now. Follow. New: I spoke with several political ad buyers about their plans for Twitter ads. By Trishla Ostwal December 6, 2021. com; Trishla is an Adweek staff reporter covering tech policy. Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover. By Trishla Ostwal . With the Hollywood writers strike. Google lost its appeal against a $4. There has been an increase of 72% in requests from people to companies to modify or delete their data over a year, according to a report by privacy management company [email protected]; Trishla is an Adweek staff reporter covering tech policy. The law could inversely raise CPMs and cause inflation for ads that would ideally run between 10. Eighteen of them had vague. Recommended articles Popular Now. Google said today it would hold off on its plan to get rid of third-party tracking cookies until at least 2024. LinkedIn is the world’s largest business network, helping professionals like Trishla Ostwal discover inside connections to recommended. A potential shift by MSFT from a GPT-powered model to an internal technology might hinder the tech giant's standing in the AI race, proving advantageous to rival Google. Republican ad buyers are enthusiastic whilst Democratic ad buyers are losing…By Trishla Ostwal. By Trishla Ostwal . Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. For her beat, Ostwal focuses primarily on big tech, reporting on privacy and security, antitrust, data protection and regulations. Olivia Morley. S. By Trishla Ostwal . ostwal@adweek. Wade has urged companies to adopt certain policies, such as reimbursing travel expenses for staffers seeking abortion care. Meta’s Facebook has agreed to pay $90 million to settle a decade-old class-action privacy lawsuit over the tracking of users’ internet activity even if they logged out [email protected]. R. The transcript below is edited and condensed for clarity. S antitrust lawsuit. By Trishla Ostwal . Trishla Ostwal 1mo Edited Report this post The fifth week of the U. By Trishla Ostwal November 9, 2021 at 6:30 am Auroras are streamers of reddish or greenish light in the sky. trishla. Indeed’s revenue comes from employer sign-ups. By Trishla Ostwal Despite industry-wide moves to figure out alternatives to third-party cookies, before Chrome’s 2023 deadline, marketers are not ready to break their cookie. Now on the look out for other TOS, End User Agreements, and B2B contract for #AIprovisions and data scraping Honored that my opinion posted yesterday, led to a. , Converse claimed its handle, marking its entry on the Twitter. The hype surrounding Meta’s shiny new platform has met an awkward reality. Here are four ways you can promote a company anniversary. trishla. “I wasn’t what they were looking for. Nov 20, 2023. In its Q2 earnings report this morning, Twitter reported a decline in its revenue of $1. trishla. , Converse claimed its handle, marking its entry on the [email protected] Ostwal Tech Policy Reporter, Adweek Trishla is Adweek's tech policy reporter covering big tech through the lens of privacy and security, data protection, regulation,. Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover. In its annual report issued last Thursday, the social. LinkedIn is the world’s largest business network, helping professionals like Trishla Ostwal discover inside connections to recommended. Recommended articles Popular Now. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal . By Trishla Ostwal . Recommended articles Popular Now. The first time Sasha Luccioni applied for a position at Hugging Face—the AI startup now valued at $4. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. By Trishla Ostwal . Adweek is the leading source of news and insight serving the brand. @trishlaostwal; trishla. Eshoo (D-CA), Jan Schakowsky (D-IL) and Senator Cory Booker (D-NJ), introduced the Banning Surveillance Advertising Act, a bill that would. By Trishla Ostwal . By Trishla Ostwal. v. com; Trishla is an Adweek staff reporter covering tech policy. S. By Trishla Ostwal . By Trishla Ostwal . 5 billion—she was rejected. S. Excited to announce my next big adventure at Adweek as a tech policy reporter! 81 9 Comments. Recommended articles Popular Now. C. P&G’s Marc Pritchard Challenges Marketers to Pursue Growth in New Ways. The Open App Markets Act could potentially become a law this year. S. The agency that regulates nearly all communications companies in the U. The government body of the European Union, the European Commission, is facing a lawsuit over an alleged data breach related to transferring personal data from Europe to the U. Ad-blocking apps in the U. K. Recommended articles Popular Now. @trishlaostwal. com; Trishla is an Adweek staff reporter covering tech policy. 5 billion—she was rejected. —Trishla Ostwal. By Trishla Ostwal . By Trishla Ostwal. The Open App Markets Act could potentially become a law this year. The boom in generative artificial intelligence has brands grappling to benchmark themselves against others and struggling with how to move forward with tangible use cases. Trishla Ostwal. By Trishla Ostwal Google parent company Alphabet announced second-quarter revenue of [email protected] Trishla Ostwal . ET. S. Google plans to enhance its virtual assistant with generative AI technologies, according to a report by Axios, as the buzzy tech infiltrates more consumer-facing products. By Trishla Ostwal . Angel Reese Is Taking Her Game to the Next Level—and Bringing Brands With. By Trishla Ostwal . Recommended articles Popular Now. By Trishla Ostwal . Amazon’s Holiday Ad Celebrates Friendship and Memories with a Beatles. Google antitrust trial has cast a glaring spotlight on the revenue-sharing deal between Google and Apple-worth a reported. @trishlaostwal; trishla. S. By Trishla Ostwal. trishla. v. If approved by the court, it would be among the 10 biggest data-privacy class-action [email protected]. Coca-Cola has rolled out its third generative AI initiative of the year, this time as part of a global holiday campaign. By Trishla Ostwal. Recommended articles Popular Now. U. ostwal@adweek.